How do you get people to see why it’s worth switching from cable internet? You tell cautionary tales about major social fails.
AGENCY
BBDO
YEAR
2018
ECD
Dave Cuccinello
David Povill
―
In a lot of places, internet service has reached commodity status. There’s little difference in speed and price.
Well, at least there was until AT&T upped its speeds and lowered its prices in select markets.
To challenge people in two cities to rethink their options (and reconsider AT&T) we created a campaign that highlighted the social currency of good internet by shaming cable in an after-school special kind of way.
Team
Jono Moore, Ben Salas, Cooper Olson, Dan Rollman
PRODUCTION/POST/SOUND
Radical Media
HutchCo
Eleven