How do you get a screen-loving generation to play IRL? You connect what’s on their screen(s) to what’s on Toys“R”Us shelves.
AGENCY
BBDO
YEAR
2017
CCO
Robin Fitzgerald
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After buying a year's worth of media in movie theaters across the country, Toys"R"Us challenged us to create a film that would make it clear why Toys"R"Us is the go-to spot after every show and do it in a way worthy of the silver screen.
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To drive store visits on radio, we highlighted the retailer’s key non-cinematic inventory by dramatizing kids' reasons for loving popular toys in their own words.
Team
Jordan Sparrow, Dylan Cimo, Jono Moore, Chris Miller, Danny Corrales