AGENCY

BBDO

YEAR

2018

ECD

Matt MacDonald
Dave Cuccinello
David Povill
Frank Dattalo

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After its acquisition of DirecTV and leading up to its merger with TimeWarner, we repositioned AT&T from a mobility to an entertainment company. “More for Your Thing” brands AT&T’s services and products as the enablers of people’s pursuit of their passions — their “things.”

In addition to a dozen spots specific to each line of business — mobility, DIRECTV, and internet — we kicked off the campaign with a thematic spot that ran in cinema and during the 2018 Winter Olympic broadcasts.

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A year later, Comcast hit us back. Three years later, John Oliver did the same.