AGENCY

Honey

YEAR

2020
2021

Head of creative

Chiyong Jones
Alec Brownstein

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Kawhi Leonard and Honey have a lot in common. SoCal natives? Check. Obsessed with saving money? Check. Kawhi drove a ‘97 Tahoe even after he was making millions and if you haven’t read about his Wingstop coupon drama, you should.

But the thing that Kawhi and Honey have the most in common is their defensive skills. Kawhi blocks buckets, Honey blocks people from paying full price.

So, we crafted Honey’s first brand campaign around this concept and introduced the world the best defense against overpaying.

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In the campaign’s second year, we leaned into Kawhi’s soft-spoken nature. Which is just fine when it comes to being Honey’s spokesman since our products are simple enough to be understood in 5-7-5 syllables.