How do you get your money right in today’s economy? You spend, save, borrow, and invest— all in one app.
AGENCY
SoFi
Eleven
YEAR
2019
ECD
Jonathan Woytek
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In 2018, SoFi introduced its “Get Your Money Right” tagline to the world. It was the first signal that the company and inventor of student loan refinancing was making moves beyond the lending category.
Fast forward to 2019 and the brand’s product suite includes a high-interest spending account, brokerage and robo investing products, as well as an upstart budgeting tool aiming to take on (down?) Mint.
To broadcast this news to the world, and reposition SoFi as a multi-faceted financial services company built for a generation facing new economic challenges, we collaborated with the agency Eleven and director duo Mathery to deliver an integrated campaign with upwards of 1,000 individual video and static assets that will live across TV, OTT, display, social, OOH, and email.
Team
Sydney Arkin, Kacey Coburn, Ryan Holland, Jono Moore, Charity Read
PRODUCTION/POST/SOUND
1st Ave Machine
Union Editorial
Beast