How do you increase downloads without increasing acquisition costs? You match the incentive to the moment.

AGENCY

Honey

YEAR

2020

Head of creative

Alec Brownstein

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Honey’s $1 Million Giftaway tested our theory that with the right incentive, at the right time, and communicated through the right channels we could not just acquire new users but get them engaged with our product.

To enter, people simply had to add Honey (for free!) to their browser, register their account and add their wishlist to their Honey Droplist.

The multi-channel campaign resulted in 100K installs, 830K items Droplisted, and $1 million of gifts won.

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To highlight must-have items, we created evergreen co-marketing campaigns for performance channels.

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Team

Aron Fried, Peter Vattanatham, Jono Moore, Wendy Chak, John Hogan, Emily Kwon, Sarah Gorr, Diana Nguyen, Keaton Nugent, Brejelle Taylor, Jordan Wheeler, Jana Dawson

PRODUCTION/POST/SOUND

Eleven

Honey Giftaway