SoFi

YEAR

2019

BRIEF

Create landing pages for portfolio of investing products that embody new brand identity.

ROLE

Creative Direction
Content Strategy
Copywriting
People Management

Mighty

YEAR

2022

BRIEF

B2C service launch of legaltech startup whose strategy was to be the antithesis of a billboard lawyer.

ROLE

Agency Management
Brand Strategy
Content Strategy
Copywriting

Honey

year

2020

BRIEF

Develop iterable, conversion-driving landing page template for performance marketing campaigns that implement new brand visual identity.

ROLE

Creative Direction
Content Strategy
Copywriting
People Management

 MeUndies

YEAR

2016

BRIEF

Revise e-commerce copy across website to match new brand voice.

ROLE

Brand Voice Development
Copywriting

Vidal Sassoon

YEAR

2015

BRIEF

Build e-commerce website for iconic brand and its 100+ SKUs in parallel to P&G’s portfolio-wide migration to proprietary CMS.

ROLE

Content Strategy
Copywriting